Our first seasonal food campaign for Sushi Daily, a new range we titled ‘Sushi with Benefits’. A campaign that takes healthy eating and sushi innovation to a new level. We created the campaign identity, messaging and styling – including all photography for print and social media.
From our lead creative, we designed every campaign asset including all store P.O.S items. Our creative had to work for 6 languages, for distribution across 800 sites throughout Europe, including 106 UK locations.
Beyond all customer communications, we helped create a campaign briefing pack guide to support retailers, regional managers, kiosk teams and all Sushi Daily staff. We also created training videos to clearly show kiosk teams how to prepare all the new food.
