We are currently working with Wells & Co to create the branding for a new generation micro-brewery and social hub in Bedford. The brewery will have it’s own coffee roastery, retail beer cave, restaurant and venue. You will also be able to brew your own beer as well as sample what’s on tap.
Working with students from Bedford College we have taken a logo concept created by Carli Hall (check out her original work @carlihalldesign) and developed it through all visual styling, including the architectural branding and all digital/social.
“I created the logo, loading it with meaning after several months of research into the Wells family and brand history. The star shape is a nod to the original Well’s starfish logo, which itself was a reference to Charles Well’s seafaring past. The five conjoined arrows represent the five generations of brewing in the Wells family coming together. I made one of the arrows and the central point of the logo stand out to signal the Brewpoint brewery as a destination. My colour scheme was inspired by original Well’s beer labels from the 19th century. The identity I created combines the heritage and experience of craft brewing together with Wells’ forward looking modern brewery concept.” Carli Hall.
We are currently working on a house style for all their beer labels/craft can designs plus lenses for pumps within Wells & Co’s 200 pub estate. We will be doing a full social media build up and launch campaign for the opening in 2020.
