With more people planning staycations, Marriott required a targeted campaign that shifted their focus from a corporate to a leisure focused offering that reflected the change in the UK holiday market due to Covid. To pave the way to a family led offering, we created a captivating campaign to highlight the benefits of enjoying a family break with Marriott.
We created bespoke maps for each of the locations required. Giving guests the opportunity to fully immerse themselves in family-led activities across the local area.
Creating a seamless campaign from social through to dinner time, the campaign plays with the different day parts including a drawstring bag with a branded teddy bear.
A themed menu and activity sheet also keeps children entertained during dinner.
