We’ve just created all branding for Papa-Dum – Europe’s first Indian grab and go. Authentic, healthy and bold street flavours delivered with speed and style. Located in the heart of London, Papa-Dum is a revolutionary repositioning of traditional British Indian take-away. Designed to meet the needs of modern metropolitan consumers, it’s 70% veg, 40% vegan, meaty options too and totally cashless.
We created the styling to reflect the Papa-Dum essence of heritage mixed with modern India. We drew inspiration from deep flavour, rich colour, organic floral patterns and the pace of contemporary Indian life. The logo is a unique typeface design evoking subcontinental letter forms and temple architecture. Working with Hiren Bagdai {owner} and partnering with interior design agency Tanner, we helped create the full customer journey experience from brand creation to outlet opening.
