We worked closely with P&O Cruises design and marketing team to help create brand identities, menus and style guides for multiple bars and restaurants on their new flagship Iona.
The ship is powered by liquefied natural gas, has 30 different food and drink venues, it’s own on-board gin distillery and is home to 5200 guests per cruise.
Our work was based around creating unique branding for stand alone destinations, as good as anywhere on the high street, whilst keeping an umbrella ‘Iona’ visual continuous thread through everything.
All destination branding was backed up with a mini standards for the in-house team. Simple four page guides with all logos, colours, imagery, typography, tone of voice and layout examples to help with any future marketing.
