With 60 locations across the UK, ‘Revs’ serve fresh food, expertly mixed cocktails and basically own ‘the party’. They came to us with a great brief… ‘Build engagement around a new food menu and make us more of a destination for food, by connecting with our 77% Millennials/Gen Z’ customer base.
The new menu campaign concept, based around the Revs experience as much as dishes, maximises everything about full-on flavour. It’s Irresistible food for indulgence and enjoyment – not judgment. Who wants to hear about calories? Who wants to compromise? Big, bold eating with no apologies! The styling evokes this uncompromising and brave attitude. It looks you straight in the eyes with a simple, arresting call to action “FEAST LIKE NOBODYS WATCHING”.
The menu design has super clear sectioning making it easy to get to what you want. It has a built-in video to watch, of an award winning burger plus great conversation throughout, with bold dish names and tailored descriptions.
